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Addiction-prevention

The jingle that scared a generation: how BTV’s ‘cigarette theke shuru’ became Bangladesh’s most unforgettable public message
The jingle that scared a generation: how BTV’s ‘cigarette theke shuru’ became Bangladesh’s most unforgettable public message
Ask anyone in Bangladesh who grew up watching television before the mid-1990s, and there is a good chance they will hum a few lines of it without needing a reminder. ‘Cigarette theke shuru, sheshkale heroin’ was not a hit song in the commercial sense. It was a public service message, broadcast in the slots between programs on Bangladesh Television, BTV, the only channel most households could receive at the time. Decades later it still shows up in nostalgia posts, remix videos, and parody...
Feature•21 August 2026