Ahead of the World Cup semifinal between Argentina and
England, FIFA has been forced to change its own commercial policy. Under normal
circumstances, the display of logos of commercial brands that are not approved
by FIFA is not allowed during the tournament in order to protect the interests
of official sponsors. In this regard, FIFA’s agreements with its official
mobility partners, Hyundai and Kia, are particularly important. However, the
governing body of world football has made a specia...
