Kylie Jenner stuns at Victoria’s Secret show in $50 million diamond lingerie
The Fantasy Bra returned to the runway for the first time since 2018. Kylie Jenner wore it during her Victoria’s Secret runway debut
The fashion world has witnessed the return of its former glamour. Once cornered by scandals and criticism, the world famous brand Victoria’s Secret has staged a comeback like a phoenix rising from the ashes.
The main attraction of the spectacular comeback show was Kylie Jenner, who wore a stunning set of diamond lingerie valued at $50 million.
When Jenner stepped onto the runway at the glamorous fashion show on Sunday night, all eyes were on her. Created by Jacob & Co., the Fantasy Bra featured 91 large white diamonds, with a yellow diamond weighing more than 75 carats sparkling at the center.
Victoria’s Secret’s Fantasy Bra has been a tradition since 1996. This year’s extraordinary price tag has shattered the previous record of a $1 million bra.
Celebrities including Timothée Chalamet, Kris Jenner and Nicole Kidman were seated in the front row to watch this year’s grand show. Alongside familiar faces such as Joan Smalls and Candice Swanepoel, a new generation of models including Paloma Elsesser and Alex Consani also set the runway ablaze.
The show opened with Bella Hadid walking in lightweight wings. Backstage, models said the wings were much lighter this time, making it easier to walk the runway. Live performances by Catseye, Megan Thee Stallion and Tate McRae kept the audience entertained throughout the event.
Victoria’s Secret once faced intense criticism over its links to the Jeffrey Epstein scandal and its emphasis on only one type of slim body figure.
The show was also canceled in 2019. However, Adam Selman, the brand’s new chief creative officer, has taken the lead in its recovery efforts, which began in 2024.
The brand is working to become genuinely diverse by featuring plus size and transgender models without resorting to token gestures. The company is already seeing positive results, with its share price doubling in the stock market.
On Sunday’s glittering night, a new generation of models shone on the runway. Meanwhile, legendary Adriana Lima maintained her crown by walking the runway for the brand for the 21st time.
